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Don't just listen to us, read what the Blender world is saying about the market
As a customer, I love all the workflow tools available, they make my job much quicker and easier. As a publisher, I love sharing the tools I built for myself with the rest of the community.
I like buy models for my own projects, in this way can spare the modeling time, not doing the same by myself. Beside of that also like to learn from these ready products. If the model looks very cheap for a great value, then used to buy it also for the future, by this maybe also encouraging the vendors to produce more. Being citizen on CGCookie, of course enjoying the discount option too.
Blender Market has transformed my fun hobby into a promising side business. The rate they charge is way lower than something like TurboSquid too. No complaints here.