Creating products to sell can be really hard, from figuring out what to create, how to price it and offering support, the whole process is pretty daunting. That why we've asked 10 of Blender Market Creators for their single best nugget of advice on creating products to sell on the Blender Market.
What problem does your product solve? Spell it out for your readers!
The biggest mistake most sellers make is assuming that potential customers can already see what their product solves, and just selling it "as is". Like "here's this car I made, buy it, obviously".
But put yourself in your customer's shoes. How does a car model help them with the problems they already face?
An example case study could be: I make architectural renders, and sometimes I want a car in the scene, but I don't have time to model one. = "This will save you the 22 hours of modeling time it would take to create one. Just import and render."
I've purchased models before but they sucked = "This model has all quads, no tris. All the settings have been optimized to save you time. The material is PBR ready. Just import and render."
So regardless of how obvious you may think it is, address the specific problem your product solves. You'll see a surge in sales. Trust me.
Most Blenderheads are hobbyists, so don't bother trying to sell the usual commercial products like chairs and lampshades. Focus on creating something that can be used over and over again, something that makes Blender more enjoyable, easier, or faster.
If you have an idea but don't have the skills, partner with someone who does and then take care of all the non-technical things like marketing, design and demo videos, which are equally important - creating the product is only half the work.
I think there's 3 points that you need to take care of if you want to put a quality product in Blender Market.
First, make products that you would use in your daily work. Most of us developers are Blender users, too, and most of the ideas for new addons come from a need that we detect during our work. So if you make something that speeds up your workflow a lot, it's likely that it could help others, too, and will be a good product to sell.
The second is to make clear in your product page what it does, what it doesn't do and how to use it. No one wants to buy a product just to discover that it is not what they need.
The last thing is to listen to your customers, they can have different needs, will report bugs and give you many suggestions for your product. There's no such thing as a finished product, it's the best opportunity to improve your product. Most of the time they know better than you what your product needs.
This is probably the one reason why so many products are a flop. People try to sell other people. If you’re making great assets or great add-ons then you don’t really need to do a lot of selling. What you need to do is clearly present your solution and then work at building value and giving that out to people.
That’s why so many people who are successful give so much away for free. Because they understand that before anyone is willing to buy they have to have a relationship with the seller. They have to trust you and, to a certain extent, be a fan. First, demonstrate your value, then ask for their money.
People are looking for ways to make their lives better, easier, more fun and so you have to realize that it’s about building trust. This is built through consistently showing people that you know what you’re doing and that you can make their lives better by solving problems. And it’s important not to try to solve everyone’s problems. Start small. One problem. One idea. Simplify the issue. Put yourself into the middle of your product. Because people don’t buy things, they buy you.
Don’t worry that your product isn’t “good enough”, just publish it!
When I first starting selling products, I was always worried that my products weren't good enough for anyone to buy. But often the case is just the opposite. Sure, your product may be simple to advanced users, but if it’s useful to you, then it will most certainly be useful to others. So stop worrying! What’s the worst that could happen?
First, it's important to spend time to make good pictures describing the product. It should be simple and clear enough to read the message easily. Less is more. A video is a nice addition too.
Then the text description should be creative, not boring.
Finally, it's important to take good care of the customer feedback. They often provide interesting feature requests or bug reports. A FAQ is a great help there.
To sum up, the creator must try to imagine what the customer would think. It's a very difficult matter!
As a tutorial creator, I always try to spend as much time on video editing as I can because this is one of the most important things. 50% is what you're teaching and the other 50% is how pleasing your tutorials are to watch.
Just think of all these videos where you need to fast forward through the author's hesitations and lack of dynamism to get what you need...
Finally, a good teaser will boost your product launch. Don't be in a hurry - take the time to plan your release campaign, it's very important.
Karl Andreas Groß
Be fair to yourself - don't underestimate the price.
There is a very critical tendency of lowering the prices of products that are actually good for competition purposes. Why underestimate yourself? You have put a lot of work into your product, and therefore the price should be fair. If prices tend to be lower and lower, the whole market will collapse as no one would put effort into doing models. And if the prices are too low, professionals will leave for other trading platforms. If no one buys your stuff, mostly it's not because the price is too high. It is something about the topics mentioned above.